Bourne Franchise

Bourne Legacy: Explosive Transmedia Opp?

Feb 27, 2011

film production, multi-platfrom, Production, storytelling, transmedia

adaptation, Bourne, Bourne Franchise, Bourne Legacy, cross-media, cross-platform, Director, Garrett Hedlund, Jasom Bourne, Jason Bourne, Jeremy Renner, Matt Damon, Michael Fassbender, Paul Greengrass, producer, story universe, Tony Gilroy, transmedia

I’m a big fan of the Bourne films, and when Tony Gilroy grabbed the wheel to direct The Bourne Legacy, I got excited. Gilroy seeks to expand the Bourne universe in a big way; add to this the wide-open potential of a transmedia push and things get really interesting… Holding my Breath for Bourne I’m…