Plasticene in Advertising & Art: A Showcase

Being Saturday and having a little time on my hands, I thought I’d shoot this along…
maybe it’ll inspire some creativity!

I got started in the animation biz working at a small, very fun East Coast studio that specialized in clay animation. We did alot of interesting stuff with plasticene clay, always with a keen eye to design considerations. Cool thing was plasticene opened doors to accomplish almost anything you could think of- metamorphosis, melting, replacement animation, fluid stop motion, crazy expressions, dimensional ‘squash & stretch’, 3D relief on glass… the possibilities seemed endless. The base material, colored plasticene, was readily available at any art supply store, easy to manipulate, could be mixed with wax for special effects, and was used widely (and still is) internationally by such animation giants as Will Vinton Studio (‘member the California Raisins?), Aardman Animation (Wallace & Gromit), Broadcast Arts in New York (Pee Wee’s Playhouse), and of course, Olive Jar Animation in Boston. Fun, colorful, and anyone could get their hands on it (and still can) to give it a try. I loved it.
In that, I stumbled across a wonderful article highlighting Plasticene in all manner of art, advertising, poster design and of course, animation over at Smashing Magazine.
Check out this very cool gallery of pics and video–  wonderful examples of the possibilities of Plasticene. Swing by to check out the showcase and find some inspiration!
Cheers, Luge

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