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Game of Thrones: Story-world development via Animated shorts!

Just when you might have thought HBO’s Game of Thrones couldn’t get much cooler, they drop this awesomebomb: a series of animated shorts filling the gaps of history, background and knowledge of the Westero’s Universe! Wicked!

Yea, this is most wonderful for any fan, IMHO. Beside the great big bits of background on how the epic story is stitched together (House by House, Castle by Castle), these wonderful shorts summarize that supply of history brilliantly. Engaging, edifying,  and generally just really cool. Have a look, below:

Lookey here- there’s a pickle barrel full of these things! 12 in total, actually. No telling how long these gems will be online and for perusal, so steer yourself over to i09.com for a look at the batch of brilliance ready to be had. If you’re already a fan of the series (either book & TV, or both), this will be insightful and likely, educational.

Inasmuch as story-world building goes with Game of Thrones, these short films are a great move by HBO: fill in the the gaps in the epic story while supplying the rich texture, aesthetic, and humanity of the universe where all this Machiavellian action takes place. Smart, I say. The animated shorts are well done and not hugely expensive to produce. Wonderful illustrations, animated camera movement versus actual character animation- moving the animated camera is far more cost effective, timely, and efficient than animating a host of characters. A lot of shorts for the money, in the end. Ok, great- you may ask; “HBO did it, so how would I do something equally as awesome for my own project(s)?

Here’s how, in  nutshell…

It’s a small team, and maybe even one talented individual, that could illustrate your characters/ story points from your script, maybe even pulling excerpts from  story / dialogue/ script itself. Record dialogue with a brilliant actor/ actress. The illustrations are ‘cut apart’ into separate layers in Photoshop/ After Effects/ Image Manipulation program of your choice. Animate as motion graphics in your non-linear editing package (or have an editor do this for you),  and cut this thing together. Drop these online. No live action, no shoots, all done on a desktop. Brilliant!

A great thing about this approach is the shorts complement the series itself– nay, maybe not as grand and epic or post-perfect as the show itself– but the animated shorts do service in regards to deepening the story experience. It’s a value-add; a multi-device, cross-platfrom giveaway. The shorts are found as extra features on the DVD release, and can be found online, free for all (for a limited time, surely)! It’s about fanning the flames of current fans, and creating new ones via the interactive site, animated shorts, trailers, etc.

I know, I know, this is basic– but it works.  Risking redundancy, I feel it’s a key point to acknowledge; this can work for you project, too– be it a book, film, online series, transmedia project, etc. I’ve seen all the shorts and will view them time and again as we go along– because I like them, I learn something, and I just think it was a smart way of handling a story world with such dramatic scope. And because of the shorts, I’m keen to avail Game of Thrones on DVD.

What’s not to like?    Jump in and enjoy!

See you over there, and feel free to leave a comment below!

-    M.

Pixar’s Story Development Process; An inside look at The Awesome Engine

“On every project, there’s a point where we think we’ll never crack it. We really despair. We think the story sucks. And that’s when everybody does the hand-holding and commits to making it better.”

-  Mary Coleman, Senior Development Executive, Pixar

As everyone knows, Pixar has an amazing roster of award-winning movies, both short and long format. Actually, far too many to list here, not to mention the billions of dollars those films have generated.  In that, even Pixar make mistakes and fall flat on their faces.

BUT…

Despite the very rare slip off the storytelling skateboard, the Pixar  crew can craft stories like nobody’s business. Really, really good stories. How do they do it?  Apparently, there are no secret formulas, no Special Sauce to ladle on by the bucket. What there IS is lots of hard work, lots of time, and some supremely savvy story-crafting  extracted from the fruits of study.

Not all the awesome directors at Pixar have screenwriting school under their belts! Surprised? Amazed? Yeah,me too. Inspired? Well, I’m slowly getting there, but to fully get on that bandwagon, and off the dreaded “I can’t believe mere mortals are writing this stuff” bandwagon, I had to read thru Scott Myer’s awesome 2 part interview with Pixar’s Mary Coleman, Sr. Dev Exec.

Here’s an couple excerpts, via Scott Myer’s Blog, Go Into The Story:

Mary Coleman, Pixar; “….we don’t think differently about story because of animation. Really the way we think about it goes back to Aristotle. We may have invented cool new software, but when it comes to story we rely on the deep foundations of good storytelling. We look to myths, to epics, to great literature. And when we look for writers we look first and foremost for great storytellers.”

“… I get calls from producers down in Hollywood asking for the secret recipe. And I always say it’s really hard work, and committing to slog through the bad times. Trusting that if we stick with it and support each other we’ll get there. There’s no short cut for getting it right. We’re willing to keep going back to the drawing board, put it up, look at it, throw it all away and start over. We’re willing to do that over and over and over again. It’s not always fun—despite the images of us all riding around on scooters.”

There’s Gold in Them Thar Hills, if you care to read the interview (Part 1 & Part 2 ). Thrills, chills, hand-wringing despair, rocket-launching high fives, neck snapping hilarity… it’s all there in the process of making good stories, BETTER. Have a read of this great interview, and I hope you find something insightful, inspirational, and maybe even revelatory (dare we dream?).  I was so hoping scooters were part of their process.

Swing by Scott Myer’s fantastic Blog and check his equally fantastic links to a wide variety of handy blogs (right side, up and down). A real run thru the gamut of creativity, writing and of course, storytelling.

BTW, There’s some great stuff on Director Josh Whedon, too– Director of The Avenger’s.  Neat stuff on conflict, character background, and how that stuff informs the tension/ depth of the internal fighting between the Good Guys themselves. Neat stuff.

Have at it!  All the best, M.

QR Codes are Cool!

 QR Codes are like Rock’n Roll;  not new, but still cool. 

I for one am fascinated with the ever expanding potential of these speckled, oddball little darlings (and highly aware of creepier aspects of QR Code use, as well). Despite my inherent bent for conspiracy theories, I have to say phenomenal opportunities abound for those brave and imaginative souls looking to try their hand with QR Codes to augment their content  in an interactive, audience building way. Interested in learning more? Right this way, pilgrim…

Ok, so what the hell-o is QR Code, and what can I do with it to expand my viewing audience, grow a list of fans and spread my stuff all over with as little hassle as possible?

You may have seen the vids of rabid fans with QR codes on their backs, necks or heads (leading to a band website, Greenpeace campaign, etc). It’s a little weird grabbing these off somebody, but it worked for me — I was keen to see what they were passionate about pushing.

Let me edify; QR codes are simply 2 D codes that you can drop anywhere, wether printed, online, on a tv screen or even projected at a film festival. Create a Vector or Raster QR code and  slap it on business cards, stickers, product packaging (DVD covers, movie posters, T-shirts), print ads, billboards, and coffee mugs (like post production facilities, or brunches at film festival events), to direct viewers to your online video, check for your screening times & locations, or point them to a mobile-friendly landing page to ogle your online promotional efforts. You could try giving your little brother a haircut, too.

The possibilities are limited only to your imagination, literally. Check this guy’s idea to use QR codes via a tattoo; this’ll take some commitment, fer sure. Check the informative, yet fun video below. Oh, those crazy creatives at Leo Burnett. Crazy!

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About pushing your own project(s), there’s a few great case studies utilizing QR codes and Prezi to promote a personal/ professional resume vis digital Soc Media. Hang in there a minute, this actually has some cool stuff going on–

Prezi is an interactive, non-linear slide show-esque approach to getting your images, content, info and whatnot into one place for all to see. One way to get folks to access your Prezi content is via QR codes; lined to your Prezi page, they get there, and with mobile device in hand, are able to access your cool stuff in an interactive, engaging format of your choosing. Neat thing is, like a myriad of QR Code generators available online, Prezi is free.

Prezi Demo courtesy of ProPoint Graphics_LLCThe Prezi-tized,  animated  interactive fun begins. Tell a story, show off images, screen movie clips, share script notes, add blog snippets, invite the viewer behind the scenes with clips, images, etc. Prezi is just one more place to utilize QR code and get folks acquainted with your work/ project/ campaign and spread the word.

Seems to me that might work for your film/ game/ platform/ transmedia project…

I got myself into the QR Code user universe thru the assembly of a comic book version of my short film, The Pit and the Pendulum. The film is an stop motion animated short; the comic is a digital, online comic that’s available as a download, or online, as an interactive property. There are currently two ways to use the book; using QR Codes and online links to hidden web pages found on the site.

Printing the comic as a .pdf allows the option to use mobile devices with QR code reader software to access movie clips, additional pages of info relevant to the story, and educational resources both online and off. Viewing the Pit and the Pendulum Interactive Comic Book online allows the use of both active links. Moving your cursor over the pages online reveals  hidden images which, upon appearing,  signal locations of more hidden links. Using QR Codes found on the pages reveals additional links to resources, film clips, etc. Of course, there are more hidden bits with the hidden links, so I suggest using both the cursor and the QR codes to maximize the experience. The book is like an onion, without the tears.

Grab the book at Poe In The Pit.com - download for free, share with your friends.

This was my first shot with providing a multi-platfrom, QR code active experience– it’s a work in progress, as I continue to tweak as I have time. The cost of all that madness? Nothing monetary, but it was like attending Tech Boot camp; from concept to delivery, a bear. A helluva lot of fun when it was over.

I think there’s slots of room to utilize this simple, effective QR codes to engage and interact with your audience; only thing holding any of us back is our imagination and a handful of time to get it up and running.

What do you think?   Cheers, M.

Photo: Jordan Hollender

Tweak your Transmedia; 5 Tips to Tilt It Your Way

Transmedia Guy in The Know, Robert Pratten has popped a perk into the laps of anyone looking to carpe diem, transmedia style.
His lagniappe is truly a benefit to all of us lacking buckets of cash and material resources, but rich in ideas and ambition. We got projects to fire up and move forward!  So, what’s he got for us?
Here we go, after the jump-

Kurt Vonnegut, We Miss You.

Kurt Vonnegut- the man was brilliant, and I do miss him. Who  doesn’t?

In that, here’s a gem exhumed from the archives; Vonnegut being his brilliant, hilarious self doing what he did really well– telling stories. Only here, he breaks down the elusive concepts at the core of some of the most popular stories of all time, as only Vonnegut could– by showing us how he graph’s a story. Apparently, Kurt’s method is simple enough that even computers should be able to handle it… and yet, HOODWINKED TOO!  still got made.   But, I digress. More after the jump–

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TED Talks Back from the Future… and, it’s a little scary.

Director Ridley Scott teamed up with TED head Tom Reilly and screenwriter Damon Lindelof to share with the rest of us a TEDTalk like we’ve not yet seen… from the future.

Pretty cool stuff. Not only is Peter Weyland’s speech utterly fantastic (Weyland being CEO of Weyland Industries, played by none other than Guy Pearce), but the concept behind the video is arguably sheer brilliance; Weyland’s TEDTalk video is part of Scott’s marketing push for his upcoming epic, PROMETHEUS.

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Film Producer Ted Hope Delivers!

(via nofilmschool.com & Film School Rejects)

24 Tweets for Indie Filmmakers from Ted Hope.

Don’t know Ted Hope?  Get To Know Him. 

Ted Hope is a one-man-band in his ongoing persona as indie film spokesperson. The man is wonderfully open about sharing what he knows concerning the ins and outs of getting your film made. Koo of nofilmschool.com states well Ted’s modus operandi; ‘Ted’s goal is to make film accessible to everyone, and to help remove the shroud of secrecy that surrounds show business.”  That he does with regularity on his blog, Hope For Film.   Damn Right.

In the spirit of that, Ted has generously supplied a summary of points (24 in all, natch!) taken from a recent speaking engagement at the  Athena Film Festival. Ted, being the coolest guy in showbiz, also took the time to throw these up on his Twitter account for anyone to get hold of.   See? Great guy.  Join me on the other side, will you?

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Sony Experia smartphones: Less talk, more video!

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Director Tom Harper, Bafta-winning director (Misfits, This Is England, The Borrowers and his critically acclaimed début feature film Scouting Book For Boys) and Sony Experia fan, had an awesome assignment: shoot an alien invasion film (ala Attack The Block) with minimal resources at hand: a script, some Sony Experia smartphones and a small cast of actors and crew. Sound like a dream job?

3D TV Lowdown for the Layman: The Production Guide is Here!

You don’t have to go it alone with 3D TV.

3D Stereo television production just got a whole bunch easier to plan, from pre-production to delivery, thanks to the visionary folks at 3D TV channel 3net, along with production partners Discovery, IMAX and Sony. We all now have a comprehensive manual for working up a game plan for 3D television production! Of course, this being useful if you have an inkling to wander  on to that particular path of crazy…. But, Should you, this thing is key to have in pocket. Natch!

Let’s have  a look, shall we?

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Game of Thrones is Transmedia Gold

Tyrion Lannister is a Man with  a Plan

(via Frank Rose)

Unless you’ve been hiding out on the moon or under a very large , heavy object for some time, you might have well heard of the big chunk of fantastical fun that is HBO’s Game of Thrones series. Behold, those in the know: the fun hasn’t stopped with the book series turned television series– ho ho, NO — as Campfire NYC has deftly wielded its mighty storytelling skills to transcend the traditional with a transmedia campaign at the core of its marketing push.

Marketing agency Campfire gave Steve Coulson and their resident band of brainiac’s the mission of creating a transmedia campaign for HBO’s epic series Game of Thrones. Brilliant move, pulling in audiences old and new to the series, its stories and characters all the while providing deep, immersive experiences to those keen to play along. Here’s a great breakdown of what transpired, henceforth;

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